Wednesday, November 22, 2023

Ksara continues its great streak for Independence Day

No surprises here, Ksara did a wonderful Independence Day ad via the always reliable Mink. The trick? Ksara does wine. From what? Grapes. The copy? Our strength is in our unity. The visual? A grape with no space between the buds and done in the shape of the Lebanese map. Any questions? Maybe it is not as wonderful as their Army Day ad from 2020 (here) or their 2023 New Year ad (here), but a very solid showing nonetheless. Because after all, Mink set its own bar too high.