Monday, November 13, 2023

KFC - sharing is caring

KFC has got a campaign running, based on the concept of "for sharing" or in Arabic "tastier together" (which implies that not only the meal is shared but that there is a certain mix in the meal, which is misleading: there isn't). Still, it is interesting that fast food joints are running campaigns concurrently (see Pizza Hut and McDonald's). Granted, each has their own reason but their presence all together on the market seems to indicate that the market is thriving and doing well. Please note, I rarely go out to begin with, and much less to fast food joints - so yes, maybe they are all doing brisk business. But all signs point to a market that has collapsed at this point.