Friday, October 6, 2023

V energy drink is pulling Red Bull's leg - or wings

Photo Credit: Antoine Dfouni

OK, we have already established that comparative advertising is banned in Lebanon, yet some companies work around the ban one way or the other (here) so V energy drink seems to be using that route to pack a punch on Red Bull (which, may I remind you, "gives you wings"). The V ad goes "the wings went away with yesterday, now it needs V"... Obviously, they are trying to pull Red Bull's legs, or wings and whatever part of their anatomy. Interesting, V did not find a way to advertise itself except by comparing to another product (which is basically category leader), and also interestingly, the ad is not present on any of their social media at this point and is only present as an outdoor iteration.