You have met Blanchor previously on this blog
here,
here and
here and now they're back for another round with this breast cancer awareness. What's with everyone and their mother using photoshop (except me and my mother!) the ad has a small hint of tech-savviness: Not everything can be erased (wink!). And yes, what do you know the Photoshop screen tools are to the right. So get "screened" (double-entendre) as it appears in the ad. A good one at a time when interesting ads are far and in between.