Monday, July 3, 2023

Tinol, typos to serve a smart concept.

Well, it seems Tinol Paints changed their tune from last year's campaign (here). And it seems they have gone political. The new campaign which has several visuals really asks the questions about "where is (and insert a false promise we were given prior)?" - from "festive country" to "brilliant Lebanon" to "vibrant nights" to "attractive smile" or "colorful spirit" going through "shining Beirut", you name it is there. It is interesting for Tinol to have gone that route. And even more interesting there is a typo in every billboard, why? Well, because they insist "it is time to put things in place". The campaign is soooo blink and you'll miss it, which makes it even more clever in my dictionary.