AI is everywhere. ChatGPT is all the rage.
You know the central question - will AI replace us as creatives?
The Step conference copy which has been done by ChatGPT answers the question.
My job is still safe, thank you.
Let just say outright that the copy is funny. Not as in haha funny but in the same way kitsch is beautiful. For those who do not know, kitsch is something so ugly it becomes beautiful. So in the same analogy, the copy of the ads is so illogic it becomes funny as the end product.
Because if someone like me did the copy, there would be wit dripping from the ads. But these ads display no wit, just off-beat fun. Mind you I have nothing against "off-beat fun" as an "exercise de style" but in real life this won't amount to anything threatening my profession.
Of course, there is always the question as to when AI would replace human creatives, as is, I see nothing looming in terms of strategy or copy. Till now that is.