Well, this is interesting - I mean Master (potato chips) has managed to insert itself right in the middle of the current events all while displaying their product, all without sounding too cheesy (yes, not a small effort). "In this unnatural situation, only Master remains natural" - so goes the major campaign that is practically everywhere (understandably considering that potato chips are a constant presence during family or friendly gatherings during the festive period. Of course visual wise, the brand went for some generic backgrounds indicating potato fields (hence the natural bit) with their product more visible.
Again, I think it was a smart coup for them to allude to the deep crisis Lebanon is experiencing but also being able to advertise itself without being "de trop".