Monday, December 19, 2022

Johnnie Walker - coming back for end of year festivities.

Now that has been a long absence.

Johnnie Walker is back, right bang at the end of the year festivities in... a ad that riffs on national identity? Color me a little confused. "Unfolding flavor" and underneath "keep the sparkle alive". All while the "Johnnie" effigy hold a Lebanese flag. Am still trying to grapple with this truth be told.

This is not Independence Day mind you and - not too sure - but I think the idea is to encourage the Lebanese to face another year of obstacles I presume all while keeping "the sparkle alive".

Naturally, with alcohol being a staple at end of year festivities, Johnnie Walker had to dip its toe. Even if am still trying to make sense of it all. What can I say. Keep Walking people I guess.