Sunday, December 18, 2022

Glenbey 12 - a good ad for a horribly named whisky

Well apart from the fact that I still think they name is horrible, and that their facebook ad for the 12 years has a mistake ("Expertly refined for 12 years, Glenbey 12 marches to the beat of its own dram, so raise your glass high and savour the journey." - drum people, not dram!) - the ad actually hits the right notes.

The art direction is very good, the colors suave, the typography flawless, enough to make one understand that this is most likely higher priced than the usual bottle (which in itself is a lot of money in today's Lebanon). But again, a good ad - despite the naming.