Usually, the sentence goes "don't think it, ink it" as in thoughts are fleeting but when one jots them down they become more indelible. If this is what Doculand was aiming at, I think they watered down the idea. "You think it, we print it" - I really immediately thought "we ink it" but perhaps it was too convoluted or too conceptual for the client who wanted something more directly related to its core business. Now was the visual which was added worth it? A bit debatable especially with the "prints" under it....