Spinneys Supermarket has launched its Christmas ad. The idea is simple, after all lights have been turned off at the supermarket, the life-size decor Santa comes to life, unrolls its long lists and starts picking gifts for them from the different aisles. Well, the ad is neither as atrocious as their Independence Day ad (see here) nor a classic in the Christmas cannon. It is surely watchable, though as I said, far from being a classic. See the ad here.