Friday, December 10, 2021

Dafa Campaign comes up with a catchy line.

I know it is horrible to admit it, but I dislike all those charity campaigns that abound in December. To begin with, to me charity is not limited to December (I donated throughout the year) and do not need those public reminders that stir the guilt. This being said, the anticipated and often used visuals aside, the line that Dafa Campaign (Dafa in Arabic means warmth) has come up with works like a charm. "Min khayrak dawi ghayrak" (from your own good, medicate others), I saw another variant with a different verb than "dawi", which means the line is being changed for the different purposes of the campaign. It works in my book - as I said, the visuals are too catch all though.