ABC Mall is all out decking the halls, with a strong conceptual campaign for its end of year showing. The ads, whereas economical in copy, hit right where they should. Very well shot, with rather upscale tones, they delimit the target audience to an upper bracket (which is normal considering the prices), and entice the would be shoppers to get into the pseudo-exclusive environment. Oddly, they carry a strong whiff of the ads Leo Burnett used to do for Aishti (the multi brand store selling all those chic brands). Well, again, the campaign works for its intended purposes and is a nice visual for one to see on such large surfaces at the mall.