Monday, November 15, 2021

Bi Jnounak B7ebbak, the corny logo and TV ad...

So I discussed this earlier... The Bi Jnounak B7ebbak slogan for Lebanon's winter tourism. Now comes the logo as seen above, and the TV ad. The logo itself brought its own controversies as the two letters B and J which were highlighted in the logo supposedly refer to Gebran Bassil (well, the heir apparent of president Michel Aoun and former minister among other things). Now, no one mentioned that the logo seems to have been a horse designed by a committee (ergo a camel). Well, whereas I can understand the idea/concept, the logo is as close to corny as possible. If the logo is however, semi-palatable the platitudes of the TV ad honestly bring the lowest-common denominator out. Filled with cliches, with your usual we-love-Lebanon-no-matter-what (yeah, try doing so with about 6 power cuts a day!), and all the regular lower-than-average images and you get the ad in question. See the "marvel" in question here.