Saturday, August 14, 2021

Mozart Chahine - making comparisons stand

Well, a lot of singers started their careers under the shower! That is a fact. So Mozart Chahine in an ad which I presume is by now old because it must have originated during a lockdown (which lockdown I know not), is taking the home-profession to the next level visual. The copy goes (on the broom) "bored at home?" only to answer (on the electric guitar) "delivered at home" (although I am a copy guy I dislike when copywriting goes above and beyond the concept - which by the way is the copywriter's job actually). So here we are a good ad which went under the radar for so long.