Wednesday, August 11, 2021

Emirates Airlines - on "top of the world" (or on top of Burj Khalifa)

OK, so let us start in reverse, the woman you see in this ad is not part of the Emirates team - not for the lack of courageous contestants applying - but rather professional skydiver and stuntwoman Nicole Smith-Ludvik. Well, where is she? On top of freaking Burj Khalifa in Dubai. I mean - right on the top of the top! What is she doing? Advertising the Emirates Airlines. Seriously, when it comes to stretching it "over the top" this one blows all the cards. I mean, let us be honest, to dare do it - even with a professional stuntwoman is daring indeed. But hey, there you go - it got all the tongues wagging and all the inks spilled. Which is actually the point. See the full ad here.