And this, ladies and gentlemen, is how we do it.
Mercedes Benz Middle East comes with the most equisite Eid el Adha greetings, emphasizing how much their product is a part of the pop cultural mesh of the region, along with (expected but right bang on target) typography, along with lovely but simply copy. I know, this is too much lavish for a 4-panel ad, but it is indeed worth it, especially that lately there is almost no such ads in Lebanon almost at all. Still, I thought the effort - specifically the pop art angle - was worth it from Mercedes, a brand truly part of the every day life of the region.