Saturday, July 17, 2021

Ford (almost) launches a fragrance: Mach-Eau

If you miss the smell of almondy Benzaldehyde and Para-Cresol (the first is the petrol smell, the second rubber tires), Ford is here to the rescue.... Apparently the name of their "fragrance" is Mach-Eau which is supposed to riff on the name of their Mach-E model (but how far is it from Macho? - seriously people!). Just in case you were wondering the smell also blends more traditional scents such as lavender, geranium, sandalwood, and blue ginger. Sandalwood apparently remind you of "horses". Apparently, according to Ford, 70% of people will miss the smell of gasoline once they switch to an Electric Vehicle. So voila, for the nostalgic ones, Mach-Eau is here for you.