Wednesday, April 28, 2021

Comin - new insurance app

Well, apparently there is a  new insurance app called Comin. It is one of the very very few campaigns on the road. But still, it is quite visible viewing the lack of challenge from other brands still invisible on the billboards. So Comin seems to have a major differential point to the rest: It covers teleconsultations. Well, "creative" wise they went lowest common denominator with a hand in a white gown extending a stethoscope from the cellphone - as I said, lowest common denominator. But hey, I guess they tried to appeal to everyone and anyone at the same time, so I guess they just tried to deliver the message via an un-sophistical route. No points for guessing which they used the blue though - it has been proven to insure trustworthiness, calm and discipline.