Pimo and MTV have a new initiative to support the suffocating Lebanese industry (watch the film
here), without delving into the mechanics - the ad is actually straightforward (and thanfully avoids the pitfalls of the early trial - see
here - and they got rid of that non-functioning line "بالوطني بدعم وطني" which was replaced with "الصناعة بتصنع وطن"). On all accounts, with thousands (literally!) of small, medium and large industries shutting down - without even mentionning the half a thousand HORECA (hotels, restaurants and cafes) which shuttered down - any initiative to support the economy is welcome. Hard times indeed these are!
