Thursday, February 27, 2020

Al Wadi Al Akhdar goes digital.

Remember when Al Wadi Al Akhdar went on a gigantic campaign outdoor in 2019? Well, what happens in 2019 stays in 2019, because it seems Al Wadi has now gone completely digital and who would blame them? More cost-efficient, targeted, easier to assess and manipulate. They came up with a catchy copy for each occasion. Indeed, when life gave them lemons.... They did advertising lemonade!