“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” Antoine de Saint-Exupery. I suppose the Al Wadi Al Akhdar ads were done under this mantra! Seriously, one cannot get more minimalist than that. And yet, it works like a charm. "Do not settle for less than the best" (interestingly, it is addressed in the female form which assumes men are excluded!). Still, this small flaw aside, these ads - which are literally all over town - are clean, well-done and incredibly enticing. But then, I am a man, so what do I know?