Wednesday, December 11, 2019

The advertising work is already eating up the Cattelan banana

Artist Maurizio Cattelan posts an artwork at Art Basel Miami at the Emmanuel Perrotin gallery: A banana secured with a duct tape priced at 120,000 USD.
"Hungry" performance artist David Datuna ended up eating the installation in question.
Supermarkets - from Carrefour to the Turkish Tezken are already on the meme case.
I suppose that was a case that begged to happen! I am sure there are more examples (I already saw several) and this is the way the ad world is always reacting to the events in the world as of late. Pity this is coming at the price of a focused strategy however.