The more I tried to refute the idea the more it stuck, the more I tried to dismiss it the more it came back. Fiordelli is offering a weddinng collection to men with the line "mark your mark" which is oh-so-close to Belle Jolie (the fictional lipstick brand that Sterling Cooper had specifically the ad "mark your man" in the series Mad Men). Yes I know they got nothing to do with one another but it is one of those uncanny mental similarities which simply happen in my mind at least!