Wednesday, August 29, 2018

Lebanese Forces masterstroke of an ad for their Annual Mass

They did it last year, and they are out to for it again this year too - the Lebanese Forces have come out with a masterclass of an advertising for their annual martyrs' mass. The design is reminiscent of their red/white campaign for the elections, and the slogan "kermelkon" (translated as "for your sake") works both ways - for those who remained alive due to their sarifices but also to the martyrs' as a tribute. The ad hits the right emotional notes all over. Hats off.