Tuesday, November 28, 2017

Touch goes gender-equal in a gender unequal land

I already mentioned Touch twice quite recently (here and here) so it is a bit of a surprise for me to be interested in this ad. Again, as with everyone else, there is a twist on the national anthem, "our land produces men (and women)" adds the copy. In an land not exactly know to be fair to women, this is a bit of a progress, even if just cosmetic. Any small bit helps.