There are currently several competing ads for backpacks for the back to school period. Only
Faber Castell distinguished itself by suggesting something with a concept, the rest are aiming for a hard sell. Including Genius which suggested their product is "easier on the back and on the pocket". Apparently there is a "buy 1 get 5" offer, no no, not 5 baclapcks but 5 elements accompanying the bag (pen holder, smaller bag, water bottle, a pochette). So I guess it is attempting to sway the students and their parents with price/quantity ratio.
