Carry your dreams, passions, etc.... This is what Faber Castell is promising energetic, sports-centered, socially active, musically gifted, arts enthusiastic youth in their new campaign. It portrays them in all the possible situations that millennials love to explore - and mind you they are the biggest chunk that prefers to invest in experiences above material possessions - so the campaign covers the target audience masterfully enticing them to go out and live (more) if such a thing was possible (once someone throws a glance at Instagram).
