Wednesday, May 31, 2017

Lacoste, life is a beautiful sport indeed!

Gone are the days of simple advertising for Lacoste perfumes - here am referring to that lowdown ad of a man going out of the shower (face unseen), who eventually towels himself, wears a pique Lacoste several sizes too small and sprays the perfume on him. Gone are also the days when a minimalist polo-inspired ad did the job. No, Lacoste has evolved into a much more complex, rich, and nuanced territory.
The Lacoste ad happens on a train (Note that Chanel did the train ting for Chanel for No5 and so did Yves Saint Laurent for Opium in the 80s) - but it is a story that happens through the ages and leaps forward and back like a Won Kar Wai film. But Lacoste is a brand is a lot of heritage, so the clothing and the setting only makes sense in the context. The female model looks too close to Lyv Tyler - being both ingenue and incredibly louche - and well, let's say she makes the man interested in her run through hoops before their inevitable meeting.
But this is not a BETC product for nothing! And director Seb Edwards turns the magic several notches. A beautiful outing all in all.

Vitamine - questioning history (11)

Quiet Sunday afternoons during the war, normalcy when there was none. LBC airing the TF1 "Vitamine" (l'emission qui donne bonne mine). With Jem and the Holograms, transformers and Sport Billy. Borrowed idols for an adolescence claiming to be just like any other.

Tuesday, May 30, 2017

Nadia Maria - questioning history (10)

Born as Maria Carydias, died as Nadia Gamal. This Egyptian dancer - nationalized as Lebanese via her first husband - was born to a Greek father and Italian mother and credited for inventing the "Lebanese" belly dance style. Her year of birth is noted as 1937 and death as 1990. 

Monday, May 29, 2017

Lunes Noires - questioning history (9)

A sexploitation movie made in Lebanon? Correct. That was 1971, the cast was Egyptian but the director Lebanese so were the locations. La Dame Aux Lunes Noires (sayyidat al akmar al sawda'a) went where few had gone before in the Arab world, to think that the movie would be done today - when a wave of moral codes is sweeping every country in the region including ours would be unthinkable.

Sunday, May 28, 2017

Kassatly Chtaura, it wasn't broken but the fixing is not too bad.

It wasn't broken, yet they tried to fix it. Thankfully, Kassatly Chtaura went back to "almost" the original song albeit in a slower tempo to fit with the extra 15 seconds they inserted in the TVC - a roomy, flowery, breezy TVC which is far from the original 1987 version which still feels crisp and fresh to this day! I was once asked by Ghida Younes how come we still remember and have fondness for ads which in absolute terms are not "award winning", my answer was that we do not strictly remember the ads but rather remember what the ads remind us of (in terms of settings, feelings, times, seasons, or accessory events which happened as we watched them or around that time). From that perspective the original Kassatly was not broken, thankfully they fixed it in a not so bad way.

Saturday, May 27, 2017

Exotica - goes the extra mile

Exotica proves indeed it goes the extra mile treating its products. Apparently they like their water in cubes (no slice of lemon necessary). It is good to know Exotica is on a steady path - far far away from (the very) high(s) and (very steep) low(s) it had gone through at a certain time. Its golden phase might still not be recaptured, but at least there's no flagrant fiascos.

Ramadan Kareem 2017

Artwork by Tarek Chemaly
Ramadan kareem in retro, kitsch, vintage Arabic typography. The bomb in the design refers to the fact that in olden days for the fast to break there was a cannon that would shoot in Beirut Lebanon the sound of which would alert everyone that dusk has come. Till now the Lebanese official radio still uses the cannon sound to usher the faithful that they may start their iftar. The expression darab el madfa3 (the cannon has struck) is now euphemism to starting something. May it be a blessed month to all observing it

Friday, May 26, 2017

This is THE place

Artwork by Tarek Chemaly after the Tony Walsh poem
This is THE place - Tony Walsh.
Please read in full.
"We don't want your pity"!!

It's like Beirut! Manchester/Beirut positive analogies!

This is the place - Tony Walsh
Poet Tony Walsh, in the aftermath of the drama surrounding the bomb that exploded at the Ariana Grande concert in Manchester, read this wonderful poem (please click on the image and read it, it is warm, funny, defiant, sincere and very "Mancunian").
Then there was that Oasis "Don't look back in anger" spontaneous singing following the moment of silence vigil there when one woman named Lydia Bernsmeier-Rullow started chanting and the whole crowd sang along following pace. Bernsmeier-Rullow said "We can’t be looking backwards to what happened, we have to look forwards to the future ... We’re all gonna get on with it, because that’s what Manchester does."
Or that man identified as "Ian" who said "They want us to turn on our neighbors and it will never happen". "Some are born here, some are drawn here, but we all call it home" - according to Walsh.
Attacks in European cities are becoming more and more frequent, and more and more visible. We had "pray for Paris" (mind you, one of the attacks happened just a day after an attack in Beirut, but it seems praying for Paris is more hip, or perhaps gets delivered faster to whomever they are praying for), "pray for Brussels" and the list goes on. "We won't take defeat and we don't want your pity" Walsh brilliantly puts it.
Manchester stood there, "tall" (as Walsh put it), justifying the "Keep calm and move on" original poster from the WWII days which is now an internet meme. But it is that attitude, of dusting off, going on business as usual, continuing with whomever is left that struck me.
It's like Beirut, but in a very good way.
Beirut is like that. "Oh there's been a bomb? Better then take the other road to work" - an almost careless attitude to danger, but one which highlights that same passion for life, that same "make us a brew while you're up, love!" as Walsh puts it chiming in.
The Tony Walsh poem is moving in so many ways, and - no, not of comparison, but it does remind me of my own prose-poetry works for the 2006 war in Lebanon, collectively titled "Beirut Mayhem-ek" (Part I, Part II, Part III, Part IV, Part V, Part VI, Part VII), that odd-bonkers way of living a tragedy associated with a city and eventually moving on.
The Guardian said it best, "found words where there are no words", paradoxically, it is also a poem that makes one speechless.
"Choose love" Walsh ends his poem.
Yes, do so, if only to irritate the imbeciles!

STC plays a funny "Droopy" card for their Ramadan wishes ad

Now there's a funny TVC! Saudi Telecom Company has an innovative Ramadan ad. Characters go on screen and deliver their "warmest wishes" in the most monotonous, deadpan and detached tone. "You did not feel the greeting? Maybe because it is repeated and got to a thousand people apart from you". It all reminds me of Droopy (from the "you know what? I'm happy" fame). In a world where you get formulatic, ubiquitous, and plain boring greetings, STC wants a bit of human interaction and good for them wanting it!

Thursday, May 25, 2017

L'Usine - an epic line for their sliced bread!

Well, this must be the best thing since sliced bread (sorry for the pun). L'Usine, which usually sticks to tried and tested formulas of "slice of life" of family ambiance, just packed a wonderful punch for their "Sliced Bread (white)" TVC. Watch the movie here but the real punch comes in the closing tagline: "With them, life becomes beautiful" - but the word "3aysh" in Arabic also means "bread". So the sentence also means "with them, bread is wonderful". The double-entendre is so easy I am amazed no other brand had hijacked it long ago. But as the French say "c'est complique de faire simple" (it is complicated to do something simple).

Tuesday, May 23, 2017

Hot off the dying presses - the state of print these days.

A magazine I know of, is being written by a single journalist.
Another magazine I know of, is also being written by a single journalist (different magazine, different journalist, but the number is still correct).
One of the two magazines still allows itself the luxury to feed on editors of sister publications, share offices and what not, essentially pooling resources and being less-than-break-even. The second is sadly an orphan publication which is being subsidized by ads from brands being marketed by a conglomerate which bought ample shares in it until "either the magazine implodes or we take some even more cost-cutting measures" as the conglomerate's head told me in a private conversation.
But, you can argue "hey sucker, you yourself have been running this blog single-handedly for a decade, so what are you complaining about?". Hmmm, yes, but I rent no offices, have no exorbitant phone bills, do not have to hire and eventually let go of staff, do not suffer printing or distribution costs, don't have to keep a chauffeur for pretenses, and - most importantly - don't have to bow down to advertisers and "play nice" for anyone to like me. If advertisers knock on my door, we can negotiate things, if not, well - I am living a great life thank you very much.
I guess I will not be the first person to speak of how many journalists are being laid off from publications, but some publications are still adamant or the "print or die" philosophy.
The idea that the print magazine is still vital, viable, and that people will wait for it from month to month while living in the dark in between the closing-printing-publication-distribution calendar is baffling. 
Recently a news item exploded, I reported about it 12 minutes after it was announced, the concerned parties took notice, retweeted and reshared and made it a point to tell me privately they appreciated the swiftness of my reaction. Three days later, an industry publication still did not report anything about the item. I nudged them via an email and their reply was "we are preparing an article about it which will be published in our next issue". Insert *facepalm* here.
These are no longer the 80s or 90s. Hey, or even the aughts.
That's it, if the news is not fresh, immediate, here-and-now, interest in it is lost. No one is going to wait for you to catch up as you prepare something which will be printed in the next issue, as patience is no longer a virtue.
Do note that, as much as anyone, I feel the news cycle increasing in its speed, turning vicious at times. But still, between innumerable updates/posts/tweets and a void in between monthly magazine prints there must be a just middle where sensible information can be conveyed.
The whole journalistic structure is changing - and not just in the Middle East of course. With digital eating up other media, with newspapers moving to the digital era either too late or in a way which focuses on clickbait (and not just for entertainment news, a recent title on a political website read "an MP causes a stir at the parliament and wait till you see why"), therefore diminishing the credibility of the information in question especially that the whole enterprise - due to lack of advertising which has migrated to aggregate sites such as Facebook and Google - is run on as shoestring budget therefore depriving newspapers (or publications at large) of valuable resources to cover representatives yet while paradoxically needing them more than ever to cover up-to-the-minute info which their digital readers are now expect de facto.
I understand that in certain societies, internet penetration is still weak, that print will still be here one way or the other (as a refreshing statistic, print books have overtaken their digital counterparts in sales numbers, but books are not magazines/newspapers), but truth be told, anyone below the age of 35 today relies on the internet to get information - the sooner we wake up to that, the better it will be.
Hot off the dying presses, read all about it - digitally.

Monday, May 22, 2017

The beautiful graffiti mural in Achrafieh

Ah! That beautiful graffiti mural which engulfs the whole wall of a building in Achrafieh is nothig short of wonderful. Mind you it is not situated in a very visible building and unless you have something to do in that street most likely you will miss it.... But I truly love it.

Archewallogy 7 (40/40) or how Beirut talks through its walls.

Archewallogy (or the fusion of archaeology and wall) is an oblique way of seeing the city. Images (usually 4) are juxtaposed next to one another around a central theme to illustrate it in as many angles as possible. Religion, lust, sex, violence, politics, fanaticism, music, nights out, liberalism, social issues, graffiti, tagging, ruins, edifices, love, scribbles, and the list continues... All conjoin each other in a city that I once described as snake that needs to shed its skin to survive.
If you wish to consult earlier Archewallogy books about Lebanon here there are: Archewallogy(RE)Archewallogy(TRI)ArchewalogyArchewallogy 4 or againstArchewallogy V (for vandetta). In addition, you might enjoy Archewallogy San FranciscoArchewalogy Amsterdam and Archwallojistanbul.
Other publications can be found on this link.
I will be releasing the 6th and 7th volume bit by bit for you! Hope you will enjoy them as much as I did documenting them.

Sunday, May 21, 2017

Archewallogy 7 (39/40) or how Beirut talks through its walls.

Archewallogy (or the fusion of archaeology and wall) is an oblique way of seeing the city. Images (usually 4) are juxtaposed next to one another around a central theme to illustrate it in as many angles as possible. Religion, lust, sex, violence, politics, fanaticism, music, nights out, liberalism, social issues, graffiti, tagging, ruins, edifices, love, scribbles, and the list continues... All conjoin each other in a city that I once described as snake that needs to shed its skin to survive.
If you wish to consult earlier Archewallogy books about Lebanon here there are: Archewallogy(RE)Archewallogy(TRI)ArchewalogyArchewallogy 4 or againstArchewallogy V (for vandetta). In addition, you might enjoy Archewallogy San FranciscoArchewalogy Amsterdam and Archwallojistanbul.
Other publications can be found on this link.
I will be releasing the 6th and 7th volume bit by bit for you! Hope you will enjoy them as much as I did documenting them.

Saturday, May 20, 2017

Charbel Al Khoury's "Pathogen 1990" - a deconstructed Beirut, literally.

Artwork credit: Charbel Al Khoury
Few things enrage me as much as the way the new generation looks at Beirut. Nostalgia filled to the brim, with pink-sunglasses to view the romanticized past (pre-war and even during the war), with a sense of perfection of times which most likely never existed. Bonus question: If Beirut was so perfect, how come the convergence of socio-economic inequality, political and geographical unrest eventually produced such an atrocious war?
Which is why, it is with great pleasure that I saw Charbel Al Khoury's work which will be exhibited at Haven House in Mar Mekhayel. The maturity Al Khoury shows - he is a multimedia graduate from NDU - lies in the Gothic, dark, decomposed, and skewed version of Beirut. The buildings, lives of people behind the curtains, balconies and whatnot, are real, but not quite so. They seem to be broadcast by a satellite right before the "no signal" banner - pixelated, blurred, yet in their own way expressive of the schizophrenia that envelops Beirut, the disparity of the socio-economic classes, the dichotomy of the religious sects, the duality of the political affiliations, the on-off traffic jams. The skyscrapers are there, but they seem to be built for a ghost town, for tenants or owners who live in Dubai and who are just investing here.
The buildings are unfinished, uninhabited, melancholic and yet brave in the sense of bereavement they show. The city shows in some post-apocalyptic light, or after one of its half a dozen storms which usually hit it in winter. There is an element of depth in the photos, but also one of sadness - as if the artist was listening to "The Homecoming" by Lake of Tears while composing his slightly tilted works.
In his press release, Al Khoury argues that: "When asked about the now ghost city Beirut, my mom always made it clear that during the post war reconstruction period, symptoms of a virus dispersed in construction sites. She even recalls reading in “Alharb” newspaper a study suspecting the creation of a virus, due to numerous chemical reactions, stimulated when war victims’ blood and Israeli artillery toxins (since the Israeli invasion of Beirut in 1982 ) react together."
So the "Pathogen 1990" (do note that 1990 was the year the war eventually ended, and peace did not begin) is a real case of propagation of a "virus" which infiltrated the city. As someone who works heavily on the collective memory of the Lebanese through my own artwork, I find it refreshing someone as young as Al Khoury is able to look at Beirut without the "rizkallah" (a common Lebanese expression which dwells on how the past was good) factor, and looks at the city straight-faced, specifically that Millennials his age tend to look at the past with a look which does not even remotely resemble the way things were at the time.
Oddly for all its digital artwork, there is something a little "analog" about Al Khoury's work. Or perhaps something reminiscent of the 90s internet, when images would barely load and leave us to our imagination to continue the visuals we just saw.
Charbel Al Khoury is certainly an emerging talent, his works, even though they have this edge to them speak to regular people who experienced the city daily and to art collectors alike. The fact that he does not produce "art that matches the sofa", that his works stand out is only a very encouraging sign for a career to come.

Archewallogy 7 (38/40) or how Beirut talks through its walls.

Archewallogy (or the fusion of archaeology and wall) is an oblique way of seeing the city. Images (usually 4) are juxtaposed next to one another around a central theme to illustrate it in as many angles as possible. Religion, lust, sex, violence, politics, fanaticism, music, nights out, liberalism, social issues, graffiti, tagging, ruins, edifices, love, scribbles, and the list continues... All conjoin each other in a city that I once described as snake that needs to shed its skin to survive.
If you wish to consult earlier Archewallogy books about Lebanon here there are: Archewallogy(RE)Archewallogy(TRI)ArchewalogyArchewallogy 4 or againstArchewallogy V (for vandetta). In addition, you might enjoy Archewallogy San FranciscoArchewalogy Amsterdam and Archwallojistanbul.
Other publications can be found on this link.
I will be releasing the 6th and 7th volume bit by bit for you! Hope you will enjoy them as much as I did documenting them.

Friday, May 19, 2017

Monoprix - Label of love exceptional ad.

Everyone can go home, we have the exceptional ad of the week! Monoprix via Rosa Park comes up with this gem based on the fact that the supermarket has these special labels which are puns which it puts on their products (Tu me fais crackers, t'es l'ananas de ma vie, etc....) - a love relationship is built upon these as a boy is smitten by a girl at school and he cuts and pastes them to declare his love for her anonymously.... Watch the beautiful movie and see how the story unfolds. And they say we live in a world of images not words, tsk, tsk, tsk.... 

Archewallogy 7 (37/40) or how Beirut talks through its walls.

Archewallogy (or the fusion of archaeology and wall) is an oblique way of seeing the city. Images (usually 4) are juxtaposed next to one another around a central theme to illustrate it in as many angles as possible. Religion, lust, sex, violence, politics, fanaticism, music, nights out, liberalism, social issues, graffiti, tagging, ruins, edifices, love, scribbles, and the list continues... All conjoin each other in a city that I once described as snake that needs to shed its skin to survive.
If you wish to consult earlier Archewallogy books about Lebanon here there are: Archewallogy(RE)Archewallogy(TRI)ArchewalogyArchewallogy 4 or againstArchewallogy V (for vandetta). In addition, you might enjoy Archewallogy San FranciscoArchewalogy Amsterdam and Archwallojistanbul.
Other publications can be found on this link.
I will be releasing the 6th and 7th volume bit by bit for you! Hope you will enjoy them as much as I did documenting them.

Thursday, May 18, 2017

Georges Nasser's "Ily Ayn?" (Vers l'Inconnu?) to be screened in Cannes classics

A reworking of the film poster by Tarek Chemaly
Very few Lebanese know that our first entry in the Cannes festival was in the year 1957, with Georges Nasser's film "Ila Ayn?" (Vers l'inconnu?) which speaks of issues of immigration of the working class (a theme very much in vogue today). As Cannes festival celebrates its 70th anniversary, it will be screening in "Cannes Classics" the category of the films which have marked the croisette. If you wish to read the story of how the restoration of the film, please go here. I, for one, am glad this is happening as a testimony of some of the artistic legacy of both, Nasser, and Lebanon at large.

Le Charcutier - the smartness of a simple ad

Anyone who thinks it is complicated do a great ad, look no further than the Le Charcutier SMS sent about their Thursday (today!) sales. "The forceful decision has been taken in Baabda: Meet us this Thursday where major brands are marked down to half-price". If you are missing the joke, Baabda is the presidential palace location, and "forceful decision" refers to the many entangled dossiers which go through the presidency in a country which rests on a very delicate equilibrium such as Lebanon. To top it all "7asm" or foreceful also means "discount"... Well done indeed!

Vape - mosquitoes and cockroaches on the attack

"She who is feared by all the school, it's not cool for a cockroach to bring out her fear", "He who disciplined the whole neighborhood, it's not cool for a mosquito to get him educated" - But fear not, the counter offensive now that it is summer and the Vape sprays are starting to be needed from indoors to picnic essentials or late night patio sitting - all via Impact BBDO. Whereas no debate the campaign is very cute, I have a small fear there is little to differentiate it from its main competitors who sell practically the same products. Meaning one will remember it as mosquito repellent and insecticide campaign without associating it to the name of the brand (happens so often in another category, wine!).

Archewallogy 7 (36/40) or how Beirut talks through its walls.

Archewallogy (or the fusion of archaeology and wall) is an oblique way of seeing the city. Images (usually 4) are juxtaposed next to one another around a central theme to illustrate it in as many angles as possible. Religion, lust, sex, violence, politics, fanaticism, music, nights out, liberalism, social issues, graffiti, tagging, ruins, edifices, love, scribbles, and the list continues... All conjoin each other in a city that I once described as snake that needs to shed its skin to survive.
If you wish to consult earlier Archewallogy books about Lebanon here there are: Archewallogy(RE)Archewallogy(TRI)ArchewalogyArchewallogy 4 or againstArchewallogy V (for vandetta). In addition, you might enjoy Archewallogy San FranciscoArchewalogy Amsterdam and Archwallojistanbul.
Other publications can be found on this link.
I will be releasing the 6th and 7th volume bit by bit for you! Hope you will enjoy them as much as I did documenting them.

Wednesday, May 17, 2017

President sells rotten butter, refuses to take responsibility

Very recently my brother Hamid - a father of two young children - purchased  President butter pack. Upon unwrapping it, a large mold stain appeared indicating the product was severely defective and does not respond to the basic quality standards. Upon his request, I lodged a complaint at President US at their Facebook page to which their reply was:
"Unfortunately, the U.S. team is unable to help with international requests. Have you tried reaching out to our Egypt team [?]"
Again on his behalf, I certainly tried to contact the Egyptian team, explaining the product was purchased in Lebanon, was before its suggested expiry date, and was rotten and unsafe to consume. Several polite emails later which ran to the tune of "we have sent your complaint and we will double check with the relevant department so they would contact your brother." Eventually, I got this reply: "We wanted to confirm if you are living in Egypt or abroad , and if in Egypt we would like an Egyptian contact number please." Which obviously means they did not pay attention to the original mail or its details or content where I put my brother's Hamid number for further contact.
I resent all contacts numbers I had originally sent, and was still hoping that something would happen.
Well, you wouldn't believe what happened next! As the many headlines of articles say. Sometime early evening on the 15th of May, I get this email:
"Thank you for your reply Tarek, appreciate sending the complaint to [President Cheese US] as they will be of a better support, as our page is the official page of Egypt."
As a last ditch my brother and myself took the initiative of contacting President Arabia, once more after much bantering and back and forth, the verdict they sent was this:
"Unfortunately, I note that the product you bought was already in the distribution channel for more than 10 month and it is almost at the end of shelf life. We think that the apparition of mold is linked to this unusual long period in store." Interestingly there is an "I" and a "we" in the same sentence so I have no clue if this is the opinion of one person or the customer service at large. But the statement is akin to implying that the product does not even conform to the shelf life President itself has printed on it. As they say, "when you're in a hole stop digging!"
But dig they did, they end the email with: "We understand your trouble when you discovered this damaged product, and we propose you to replace the product by a fresh one, so that you can experiment the fresh creamy taste of President butter." Because nothing says "we don't care about your brother's predicament" more than "buy more of our products because we are so bad at customer servicing and handling the ethical repercussions of our actions".
So what does all of this mean? It means this:President sells a rotten, unsafe for consumption buter to my brother (who happens to be the father of two young children), plays a game of cat and mouse chase when a complaint was lodged, stalls for time hoping the plaintiff gets bored, and tosses the ball around to avoid all responsibility.

Archewallogy 7 (35/40) or how Beirut talks through its walls.

Archewallogy (or the fusion of archaeology and wall) is an oblique way of seeing the city. Images (usually 4) are juxtaposed next to one another around a central theme to illustrate it in as many angles as possible. Religion, lust, sex, violence, politics, fanaticism, music, nights out, liberalism, social issues, graffiti, tagging, ruins, edifices, love, scribbles, and the list continues... All conjoin each other in a city that I once described as snake that needs to shed its skin to survive.
If you wish to consult earlier Archewallogy books about Lebanon here there are: Archewallogy(RE)Archewallogy(TRI)ArchewalogyArchewallogy 4 or againstArchewallogy V (for vandetta). In addition, you might enjoy Archewallogy San FranciscoArchewalogy Amsterdam and Archwallojistanbul.
Other publications can be found on this link.
I will be releasing the 6th and 7th volume bit by bit for you! Hope you will enjoy them as much as I did documenting them.