Thursday, May 18, 2017

Vape - mosquitoes and cockroaches on the attack

"She who is feared by all the school, it's not cool for a cockroach to bring out her fear", "He who disciplined the whole neighborhood, it's not cool for a mosquito to get him educated" - But fear not, the counter offensive now that it is summer and the Vape sprays are starting to be needed from indoors to picnic essentials or late night patio sitting - all via Impact BBDO. Whereas no debate the campaign is very cute, I have a small fear there is little to differentiate it from its main competitors who sell practically the same products. Meaning one will remember it as mosquito repellent and insecticide campaign without associating it to the name of the brand (happens so often in another category, wine!).