Sunday, January 8, 2017

Aishti/Aizone went all artistic for AW16

Magritte inspiration

Mondrian inspiration

Dali inspiration
Although this is a bit late to mention as this is the AW16 campaign for Aishti/Aizone, the artistic references are all over the place. And of course, it is a welcome one - no need to dumb down the ads but rather pull up the consumer to the level of intelligence these ads display. And even if the artists in question might not be known to the public, I am all for exhibiting them and making people aware of them - or just exhibiting beautiful ads such as these!