"Hungry" performance artist David Datuna ended up eating the installation in question.
Supermarkets - from Carrefour to the Turkish Tezken are already on the meme case.
I suppose that was a case that begged to happen! I am sure there are more examples (I already saw several) and this is the way the ad world is always reacting to the events in the world as of late. Pity this is coming at the price of a focused strategy however.