Lipton - emotional simplicity does it

That Lipton is probably the highest selling tea in Lebanon is a fact. That tea is a major part of post-Iftar (and soohoor too) is also a fact. That Lipton needed a Ramadan ad is a no brainer. They could have gone "creative" (read - one which needs a major explaining and a manual of instructions), or flat (read - just the brand logo and thank you), but nope, they struck just the middle with an emotional punch. "Tea unites us" - and it does, away from differing political opinions, age barriers, non-compatible music tastes and the list goes on, tea is that point where everything becomes mellower, softer, and yes, warmer. Pimo strikes again. There are two short ads - the Lebanon version (here) and the Kuwait version (here).

Ras Al Houssan - rectifies its aim

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Remember Ras al Houssan's earlier campaign (here)? The one where nothing worked? Thankfully they woke up and smelled the coffee, or smelled the tea, or whatever else their product range consists of. Well, also they smelled the "instant warmth, honey" (a wink to their Honey Ginger offering) and to the cold which is currently sweeping Lebanon all over. 

The previous campaign had nothing going for it. This one is focused, single-minded, with a clear, identifiable and quite and targeted message. What's not to like?

Ras al Houssan tea - just make it upscale

Ras al Houssan tea is going upscale with a new "wellness line" supposedly for digestion. To make their point they use Latinized Arabic (which originated when chat systems did not have Arabic compatibility so people used Latin letters in Arabic spellings), as they advertised their "laxative" and "digest" tea options. The line if you want to know reads "after eating we need to digest" - ignorant me is not aware if this is a public figure in the ad or not (because "public figure" means anyone these days with all due respect to the person in the ad - UPDATE: The influencer in question is Karen Wazen). 

It is interesting that a tea company like Ras al Houssan is punching above their weight and repositioning with something much more upscale. Maybe choosing a different name would have made this more digestible? (no pun!)

Lipton shoots its pre-Ramadan shot

Lipton has actually a new ad in town, and come on, let us call a spade a spade, this is obviously aimed at the Ramadan crowd. Sure, you can't see a "fully veiled" woman but one with demure hair and a head cover should do instead so that the "other crowd" (namely the Christians) wouldn't feel left out of the ad which obviously thinks it could target everyone in one even shot. Even the copy "so that the gathering would be nicer/sweeter" is a wink to the Ramadan post Iftar or Souhour (basically the pre-fast meal before daybreak).