Lipton has actually a new ad in town, and come on, let us call a spade a spade, this is obviously aimed at the Ramadan crowd. Sure, you can't see a "fully veiled" woman but one with demure hair and a head cover should do instead so that the "other crowd" (namely the Christians) wouldn't feel left out of the ad which obviously thinks it could target everyone in one even shot. Even the copy "so that the gathering would be nicer/sweeter" is a wink to the Ramadan post Iftar or Souhour (basically the pre-fast meal before daybreak).