Smash Plus, knows how to read the room.

Sometimes easy does it. Well, what do mosquitoes prevent you from? A good night's sleep. What do you do? Put a mosquito net (well, not always but that was the idea at base). The ad above joins "l'utile a l'agreable" as the French say (the useful to the enjoyable). It says "nemo" (sleep) and "nemo-usiye" (mosquito net). Smash! (a pun, in case you did not get it because that's the product's name!).

See? Told you easy does it. For reference, Smash Plus had a good ad prior (here).
 

Bed & Bed, optic illusion does a disservice

Try as I must to read it as it should be read, I always feel back on "Deer Sleep Relfection". Yes, I know it is deep not deer, but optic illusion simply played a disservice to Bed & Bed. Interestingly, long long time ago Bed & Bed was a client to an agency I worked in, and their brief was simple - do anything but avoid showing someone sleeping on a bed. Which makes it a very exciting brief to work on, so exciting that... The thinker of Rodin ought to be included. Pity about that optic illusion though!