Dutch Boy - paint me confused

Dutch Boy Paints has a new ad.

Wait for it - they still believe in teasers and revealers. No, really. For the teaser "this is not a boy, he's a legend". For the revealer "Dutch boy has been coloring our lives for long". And then there's a boy who looks nothing like the famous Dutch Boy in the original boy on the paint box.

Look, I am not stereotyping but the kid in the Dutch Boy paints has a specific look, the kid is very blond, in coveralls, with a blue shirt. Can't you at least duplicate that? Fine a real boy that looks like the real mascot. Also, teasers and revealers? Seriously?

The 80s called and they want their ads back.

 

Caparol - a likeable, joyful ad

Have you ever liked an ad "just because". Well, meet Caparol - the German paints. Do I love it? You bet I do. Why? Go figure. There is something so inherently innocent in the ad, an elephant-shape made out of brush strokes with a tail in the shape of the brush itself. Something almost childish, with the colors joyful - and boy do we need joy - and all of this on a yellow background. What's there not to love? What's there not to notice? So here we are - a feel-good ad without too much concepting, research and twisted ideas.

Tinol, typos to serve a smart concept.

Well, it seems Tinol Paints changed their tune from last year's campaign (here). And it seems they have gone political. The new campaign which has several visuals really asks the questions about "where is (and insert a false promise we were given prior)?" - from "festive country" to "brilliant Lebanon" to "vibrant nights" to "attractive smile" or "colorful spirit" going through "shining Beirut", you name it is there. It is interesting for Tinol to have gone that route. And even more interesting there is a typo in every billboard, why? Well, because they insist "it is time to put things in place". The campaign is soooo blink and you'll miss it, which makes it even more clever in my dictionary.