Pepsi - now with a car lottery

I think this is alarming. OK, last time Pepsi did a car draw was in the mid 90s for a convertible XJS Jaguar (the rumor goes that it was won by a Syrian worker who owed money to his boss, the head of a petrol station and the boss forgave the loan as long as he got the car, which he did). But mid-90s was a time when Coca-Cola was about to enter the market in Lebanon so Pepsi was protecting its market and here we are now, Pepsi is offering a car - again. A hybrid Hyundai Elantra 2025, however with Coca-Cola now being not present in the market, one wonders why the offer. This leaves us with - a severe dip in sales? Pepsi trying to stimulate its audience at the gates of summer for them to buy or buy more?

Again with Pepsi having the market almost totally locked, one wonders why they are cajoling their audience and doing such an offer. Because apart from the above answers, there are very few options. Unless Hyundai has too much stock? Oh the copy is a bit corny this being said.

Master - a little Arabic slang to enliven the gifts

Master potato chips managed to enliven their gifts - the one you can find in the chips bags.

OK the "lottery" in question is itself quite banal. But what is interesting is the end tag line.

"Hdiytak bi kissak" - well, the litteral interpretation is "your gift is in your bag" but metaphorically it means "your gift is all to your own". Kissak is a bit like "what belongs to you".

Here's my 2 cents. I think the original line was "hdiytak min kissak" - "min kissak" in Arabic means from your own pocket (you buy the bag of chips, so basically you bought your own gift duh!) but I sense they found it too much at the company so they changed it to "bi kissak". But then again, this is just my thought!

As I said not bad for enlivening an otherwise run-of-the-mill children's lottery.