Epica Awards 2021 are now out!

And the Epica Awards results for this year are out! Yes, my favorite "Helmet Has Always Been A Good Idea" won (as I said earlier I don't always pick them right, but that's what happens when tens upon tens of journalists in the communication world get to vote!) in addition to this funny masterpiece (and everyone at Epica knows how much I love Scandinavian humor), there was another Grand Prix for the "Festive" ad by Burberry (certainly not my choice, but it seems I was outnumbered!).

RESPONSIBILITY: VMLY&R Istanbul – “The Rainbow Hack”, Change.org etc. 

• PR: BBDO Belgium – “The Breakaway”, Decathlon which gave prisoners the ability to form an e-cycling team. A brilliant initiative indeed.
• ALTERNATIVE: Wunderman Thompson UK – “The Homeless Bank Account”, HSBC which makes it easier for homeless people to sign up for a bank account (a catch 22 situation usually - because one can only sign up with a fixed address)
• DESIGN: Wunderman Thompson Colombia – “Waterlight”, Edina Energy (a brilliant invention if there was any!)
• DIGITAL: Wunderman Thompson Belgium – “.comdom”, Telenet app which protects the intimate images used in “sexting” from wider diffusion

• PRINT: Leo Burnett UK – “Lights On”, McDonald’s
• FILM: Riff Raff Films, UK – “Festive”, Burberry as I said prior, not exactly my choice.
• FILM: &Co./NoA, Denmark – “Helmet Has Always Been A Good Idea”, Danish Road Safety Council, a proof is any needed that Scandinavian humor is beyond funny.

Decathlon shines brightly with Romance

Is there anything Romance ad agency cannot do? Well, here we are - fresh from their multiple successes for Intermarche or Uber Eats, they now offer Decathlon the kind of dream campaign the brand can only dream of by way of very - very short messages. Concrete is better with sports. Sundays are better with sports. Water is better with sports. Showers are better with sports....

Why?

Because sports make the world better.

Of course, this goes in the line of the Luminou campaign (dans le noir on peu le voir), but still - it is also very right on target, very right on brand message, and by heavens, Romance strikes again! See the films in succession on this link.