When you tell someone, at least in Lebanon, "what have you done to your face?" it is usually an expression with negative connotation which is more apparent (even if sporadically, it can be used positively). Which is why I found it extremely strange for Collagenix to have adopted this line for their ad. Apparently Bio Collagenix is a beauty formula lift which is sold in pharmacies. Once more the effect is supposed to be positive for a woman's face, but try as I might to bypass this I simply could not.