Showing posts with label UNDP. Show all posts
Showing posts with label UNDP. Show all posts

Thursday, May 7, 2026

So all of us together for unity.

Not sure what to make of this to be honest. The typography is horrible and the layout (what layout?) is inexistent. And the slogan repeats the same word twice. Basically, a very strange head-scratcher. Now I think, though not sure, this is about the refugees. The headline goes "severity does not serve - our unity... serves". Is this directed to people being civilized and emphatic towards those who have sought refuge from the south or the southern suburb of Beirut? Perhaps so. Mind you all this is sponsored by the UNDP, the Ministry of Communication, and Dawaer (Dawaer Foundation is a nongovernmental, nonprofit and nonpartisan organization established in 2015 by a team of dedicated activists who build on their extensive and diverse experience to achieve a democratic peaceful society, respectful of human rights.)

Well, with such sponsors, it is interesting they could not find a decent designer, and a respected copywriter to actually portray their idea in a more flattering manner and for them to actually reach people in a more interesting way.

Monday, September 30, 2024

UNDP goes for anti-fake news



UNDP is trying to combat fake (or unauthenticated) news. In a ad on double screens on Instagram UNDP went "count to ten before sharing an unauthenticated news" and "count to ten before believing au unauthenticated news". Obviously, with Lebanon having so many channels, radios, media each trying to propagate its own version of events, some of them happened, some of them not, it is only fair for the UNDP to go with this ad especially that many people now get their news from social media, where clicks and likes and eyeballs reign much higher than confirmed news - so speed goes above all, and damn fact checking. For a small anecdote as to how different channels tell the same story here's one from the archives (here).