Pepsi vs Coca-Cola for the Super Bowl. Yes, really, again.

Pepsi is launching a new ad to compare itself, once more, to Coca-Cola while using the Coca-Cola white bear. No, really. Apparently, it is a blind taste. And Pepsi is trying to say "the proof is in the pudding" and therefore once and for all (until the next Cola war is ignited) that taste is on their side aside from marketing and branding gimmicks. Maybe the best way to sum up the situation is to go The Onion brilliant "Ad industry veterans honored with Cola wars memorial". It was fun while it lasted the first time around. But honestly, I am so over it.

Burger King Belgium and that smart McDonald's dig

So Burger King Belgium is reopening its stores. Good for them after jumping, like the rest of us, from one lockdown to another and from one difficult situation to another. So they're launching this cute campaign where they show forgotten things in their locales and invite people to get them back (a cell phone, a birthday balloon, a backpack).... thrown in the melee is a McDonald's employee cap. Had the McDonald's cap been a stand alone, it would have been too "badly seen" but being part of a bigger campaign not only reinforces its wit and charm but also dilutes the acrimony. To be honest though, very well played from Burger King.

All this reminds us of the uber funny The Onion which published (back in 1997!) a satirical article about how Cola industry veterans are getting their own memorial following the lovely Coca-Cola/Pepsi war.