Pepsi is launching a new ad to compare itself, once more, to Coca-Cola while using the Coca-Cola white bear. No, really. Apparently, it is a blind taste. And Pepsi is trying to say "the proof is in the pudding" and therefore once and for all (until the next Cola war is ignited) that taste is on their side aside from marketing and branding gimmicks. Maybe the best way to sum up the situation is to go The Onion brilliant "Ad industry veterans honored with Cola wars memorial". It was fun while it lasted the first time around. But honestly, I am so over it.