Tekram emphasizes speed

I have spoken about Tekram and their lovely name prior (here), yes, this was a me-too product, but at least they know their strength (or perceived strength) and are emphasizing on it. The key word? Speed. Apparently they are promising very fast delivery in two ads which are plastered throughout the highway. "Wash your hands, the food your ordered is on the table" and "go open the door, the stuff your ordered arrived". In a lingo that can be understood by everyone, Tekram is reaching people "at their own homes". Note that since the pandemic, delivery companies became the trusted partner of many households, especially that many are prioritizing convenience (an example would be that many work remote these days, so they cannot go out and buy things so ordering them becomes more logical). So Tekram is now playing its own game.

Tekram, lovely name for a me-too product

Goods delivery companies are already too common at this point. But well, a good name is a good name. Introducing "Tekram" (how come no one thought about it before it beyond me!). Tekram is Arabic for "may you be generous with it" a classic retort for almost any sentence which involves anyone doing a favor to you. All right, the ad is as gimmicky as they come down to the shorts-clad delivery boy holding the stuff in one hand and - not even sure if this is a safety helmet or a bucket hat he is wearing. But hey, they did it in a local believable way... So voila, Tekramo!