I have spoken about Tekram and their lovely name prior (here), yes, this was a me-too product, but at least they know their strength (or perceived strength) and are emphasizing on it. The key word? Speed. Apparently they are promising very fast delivery in two ads which are plastered throughout the highway. "Wash your hands, the food your ordered is on the table" and "go open the door, the stuff your ordered arrived". In a lingo that can be understood by everyone, Tekram is reaching people "at their own homes". Note that since the pandemic, delivery companies became the trusted partner of many households, especially that many are prioritizing convenience (an example would be that many work remote these days, so they cannot go out and buy things so ordering them becomes more logical). So Tekram is now playing its own game.