Solet Tapis goes the paparazzi route

Solet Tapis, right bang on time for when people put their carpets (here) is out with a new one. "Our carpets are such a story" - the line I need to admit does work, it is homely and inviting. For the illustration part - I had expected the carpets to be on the cover of books (makes more sense creatively) - Solet went somewhere else: The paparazzi shooting the carpet as it were a star. Sure, names such as Solet and Tapirama (here) are encrusted in the Lebanese collective memory, but make no mistake, this year - trying to explore if I change a carpet - I was met with a flurry of shops, offers and brands from all across the country selling (sadly) the same models and shapes. Which means that competition is fierce and - in today's Lebanon - people will go to the cheapest.

Solet Tapis, buy your artificial grass already

Solet Tapis has a very good one. "Chreyto w la terbeyto" - buy it rather than raise it. Meaning get the end result without going through the hassle of the process. And what are they talking about? Well, artificial grass rather than natural one. In the photos one can see the difference - either a woman tanning on a chaise longue with a lovely assortment of potted plants next to her or a man mowing the lawn with uneven results. Which brings us back to the beginning - buy it rather than do it by hand endlessly.

Solet tapis, let's decorate

Solet Tapis... "carpets are the decoration of the house" with a visual of a house made of carpets. Sorry for the image does not show exactly all the ad but that's after three trials, or mostly errors to be honest. But I did think the ad was worth it to talk about. I mean Solet Tapis as customers from all walks of live, even if I presume mainly from the middle class or what is left of it in Lebanon. So the ad needed to be straightforward, and needed to hit, and needed to be placed at a time when people actually put their carpets. As the saying goes "the carpets are from independence to Martyr's day". Independence Day is just around the corner.

Solet Tapis gets ready for winter for the budget-friendly

On the downlow but always there. Solet Tapis gets ready for winter. "September renewal"... Nothing too fancy, but always present especially with people being price-sensitive at this point and wanting the maximum for their limited budget. The idea is that they will rehabilitate old carpets for people who send theirs during September. Once more, the Lebanese are overdrawn financially (don't believe the Instagram hype about everyone being out at clubs or in Batroun or what not, people are suffering and it is real).