Sleep Comfort, Chery, a morphed logo and... A wedding list?

In my daily AMA (Ask Me Anything), the above ad came en masse. "Why the rings?" "What does the car have to do with anything?" "How much do I have to buy?" "That's not the original logo, is it?". Well, fear not kids.

All right I shall attempt to answer as best as I can. The rings, may or may not indicate a wedding list at Sleep Comfort. Or it may indicate the marriage of the two bands (Sleep Comfort and Chery) who are on the roaster of the same agency mind you (which, may or may not have been the origin of this cross-over ad). This might, or might not, explain why the car has to do with anything - clients of the same agency. Now, the ad, I think, leaves it a little fog as to how much to buy to - what might, or might not - be a draw on the car. Now as you can see the above photo, yes, the Sleep Comfort logo was morphed for the purposes of the ad, which brings us back to the rings.

Naturally, this would not be the first time an agency combined clients. Look at this Cyberia and Warde combo from 2007:

Sleep Comfort - still doing "black" whatever

Ah so "black" Friday/November/whatever else is still going it seems. And so here we are - Sleep Comfort is announcing major sale using that gimmick. I have spoken prior about how we imported the black Friday thingy without the accompanying "thanksgiving" and how this ushered the Christmas sales period (here). Interestingly, I just read an article (here) about how people have switched back to essentials and how many businesses are shuttering, including the HORECA (Hotels, Restaurants, Cafes) sector which has been hit (again) - I have written about this prior (here):

"Also, according to figures - whereas more than 500 HORECA (hotels/restaurants/cafe) establishments closed down following the explosion of 2020, figures indicate that in the last few months 280 new restaurants have popped up in Beirut as of late. Batroun is now booming with restaurants, guesthouses, and other assortment of touristic establishments."

And so now we are back to the yo-yo game again what's with the Palestine repercussions on Lebanon are causing. Especially with the Christmas season coming and many people/businesses were relying on it for an influx of cash.