Omo is faster than... Take your pick

Well, take your pick people. Omo is faster than your coffee break/power nap/morning scroll/gossip session... Because it offers 15 minutes wash. There! Well, honestly, they do make sense, I mean even on a slow news day gossip sessions stretch more than a quarter of an hour. And if you are to take a coffee break, would you want to make it so fast? Speaking of power naps, in 15 minutes likelihood you might not be asleep yet, not because you are scrolling on your phone (although truth be told this might be!) but we are keeping that for the morning as per Omo. 

Well, their timing is correct indeed. #fastjustgotbetter says the tag, they might be on to something (intimate activities excluded).

Pikasso d'Or, 2025 edition

The Pikasso d'Or is among us again. 2024 edition was a rather good one, 2023 edition was a disaster. This year, there are the bright spots and the meh. How Omo was not Pikasso d'Or rather than a Pikasso d'Argent is literally robbing them of what was rightfully theirs - with all due respect to the jury this year. Pimo pulled a masterstroke, and I for one congratulate them on the output. Which brings us to the Pikasso d'Or itself for Almaza - not a disastrous campaign but not sure it merited the top award. Still, Massaya Lebanon (by the department) was beautiful and a total swoon, and Joe Fish went out with a lovely one for Abed Tahan. Mink as always excels with L'Orient Le Jour (again robbed of a better award in my opinion). Please see all the winners here.

 

Omo goes for stories behind the dirt (update)

First, Omo has a very good Arabic adaptation for their "dirt is good" like "kil khabsa ela ossa" (every spot/blunder has a story). I really love that one. Not obvious to get such a good line in a different language but someone went to the heart of its meaning and made it make sense for the Arabic audiences. Which brings us to... "has a story". So voila, there are different stories for the dirt on the clothes.

One of them? "When dad allowed us to eat fries instead of moujaddara". Another? "When we helped Nour change her tire after the party". One that is not pictured? "When we forgot the cover of the mixer while making the cake". As you can see, they really thought: What are real-life spot-causing issues. And how can we look at them in a funny way. 

All of this is to say that, yes, many people would identify with Omo and its situations - mainly a younger audience rather than "traditional" housewives. But again, just finding enough situations to make them relatable and funny is in itself no small feat.

Update:

I have managed to find the rest of the campaign. The missing visuals apart from the "mixer" mentioned above are - "when I decided to run for the meeting holding my coffee" and "when we finally settled for a color for the twins' room".