Dubizzle-OLX-Dubizzle-OLX again.

So some people enjoy playing yes-no-maybe with their name. Introducing Dubizzle which became OLX which became Dubizzle which became OLX. I mean this is more confusing than gender pronouns. I already talked about it here, and compared it to Victor/Victoria with the delightful Julie Andrews quipping - "So, I'm a woman pretending to be a man pretending to be a woman." Considering the case above, you an add "pretending to be a man". So enough of the confusion and name-switching and I honestly do not care if 11 influencers were involved and a 100 thousand votes cast, and that 87% chose OLX because honestly there is so many times you can play with your name switch before it becomes tedious, boring, repetitive, and - incredibly bad for the branding and naming itself. Now, can we please settle on one name without the whole song and dance? Thank you.

Dubizzle became OLX and is now Dubizzle - again....

So how is that for a name change? Olx already an international name is now Dubizzle in Lebanon, mind you Dubizzle defines itself as the leading website for classified ads in the UAE. 

Once more, I am not versed in the business side of this - both Olx and Dubizzle seem to be in the same business (or as you shall see below, are the same business). Well, there you go as soon as you type the old website the new one comes immediately. For a week now the app on instagram has been notifying people that "something is happening" and that the app name is about to change (here) - image below as well:

Interestingly, the image above says "OLX "by" Dubizzle" whereas the banner says Olx "became" Dubizzle. The two sentences are very very different. But wait, in this article from 2015, it says clearly that "Dubizzle is OLX" (here), as if the whole name change is not confusing enough.

So in short - Dubizzle became OLX which became Dubizzle.

To quote the film Victor/Victoria  with the delightful Julie Andrews quipping - "So, I'm a woman pretending to be a man pretending to be a woman."

Or Dubizzle pretending to be OLX pretending to be Dubizzle.

OLX references Samira Toufic...

 

Well, OLX just went Samira Toufic! Here mega hit "hay sayyartak ya 7bayyeb" (this is your car babe) found its way on an OLX ad with the catchy line "min Beirut la Jounieh, ya 3youni" (from Beirut to Jounieh, my sweetie) - and the ad goes "you can buy and sell clothes from us". Interestingly, the background references the cable cars (which technically are in Harissa not jounieh!) but instead of the small cars there is a computer and a phone screen). Anyhow been a while since I saw some pop culture inserted in an ad, and Samira Toufic no less (not sure if the younger generation though is aware of her mega hit).