So Beirut is Capital of Arab Media 2023. Ok, let me go back to what Minister Ziad Makary said in a communique (he is the caretaker minister of Information in the current government), Apparently the ministry is keen to "create a common space between Lebanon and its Arab brethrens, reflecting full, constant and continuous solidarity at the various levels."
A per minister Makari's words: "Lebanon is keen to demonstrate its Arabism through the title “Beirut, Capital of Arab Media,” adding “This title constitutes a challenge amid Lebanon’s difficult political and economic conditions; yet we have accepted this challenge. We will ensure the success of all events that will extend for a whole year.”
To go back to that joke in the sitcom when the man asked his heavily pregnant wife is she wanted a foot massage, to which she replied "this is what got us here in the first place". A bon entendeur salut...Now, about the ad - it is based on the statue of Martyrs' at the Martyrs' Square in downtown Beirut (by Italian sculptor Marino Mazzacurati) and instead of a torch the statue is holding a microphone (you know to signify the media). I like the line "houna Beirut" - this is Beirut (speaking) - which is how radios used to identify their place of broadcast. I do think the photoshop could have been better with the mike though. But all in all, it does worry me what the "Capital of Arab Media" is supposed to do...