Today an ad for Apple pocked my interest. Called "the matchmaker". In typical Saudi culture, a matchmaker finds "a suitable g...

Pandora has a Christmas ad. So far nothing unusual. Women (and even men) flock to buy bracelets with charms from the brand during the holida...

All, right I am a little confused.  Confused as in - where does Istikbal stand in the Lebanese market. If you look at their advertising, it ...

Artwork by Tarek Chemaly So today everything has a name… “Microagression”, “pansexual”, “harassment”. You want to declutter your “toxic” rel...

Artwork by Tarek Chemaly Do the Lebanese like to brag? Do they like to show off ? Do they like to live above their means ? Oh, is the pope C...

Facebook is inviting us to "Love Local"... The campaign is a brilliant product of today's world. Shot a la va vite most likely...

IKEA just wrote under its English ad "same thing but in Arabic" for their mattresses and bedding.... And it went viral. Some say i...

Artwork by Tarek Chemaly In certain countries, the back to school spending is one of the biggest non-holiday spending times. In Lebanon a li...

Post Beirut explosion, few brands advertised anything from the usual "we will rise" or "like a Phenix..." etc... Interes...

Credit: Hasan Jaber You can always count in advertising to tell you the story. Always. Lately there was a campaign spreading, for better or ...

Army Day came and went without a whimper this year, thankfully. For a while, any company that could dip anything in camouflage did so and br...

Brilliant and heart-stopping ad by Nike. Watch here . Let me first say it's been done before. The mix and match technique of two images....

At the beginning of the year, trusted media and advertising personality Naji Boulos forecasted that the 2020 expenditure in Lebanon was goin...

At a time when any new ad is worth talking about due to their scarcity, this USAID ad about protecting water in Lebanon "no matter what...

The only global creative award judged by the press goes ahead with its €100 “early bird” discount until August 31st. As they face rocky econ...

Well with ads so rare and in between these days it is great to see anyone doing anything, and so much the better, anything good. So it is a ...

Three months later, the AdForum PHNX Tribute is a reality, with a list of Grand Prix, Gold, Silver and Bronze winners. They were announced d...

Concord, the Lebanese white good manufacturer, has an ad that combines staying at home and patriotic slogans. "Stay home and shop onlin...

The PHNX festival just closed its jury grading window. I must have graded more than 2500 ads. The PHNX was a bit of an anomaly though: Being...

Al Hurra TV goes against stereotype in a new ad. Part of this new wave of short-destined-destined-for-internet ads, the Hurra output crams a...